New Jersey State House in Trenton, gold dome above the capitol front

About

Our Team

Behind the board and its committees is the staff that keeps the coalition running day to day — coordinating committee work, supporting members, and turning the association's advocacy priorities into scheduled, staffed, followed-up work.

NERUCA is a member-led organization. Its direction is set by a volunteer Board of Directors and carried out through committees whose members run urgent care centers across the Northeast. The staff supports that work: keeping committees on schedule, handling member questions, coordinating events and communications, and making sure what the board decides actually reaches the centers it affects.

If you are a member with a question, an operator considering membership, or a partner looking for the right person to talk to, the team below is where to start.

Rebecca Murray, RN BSN

Executive Director

Executive Director who has spent her nursing career strengthening clinical operations so clinicians can deliver their best care. With experience spanning emergency nursing, urgent care operations, and directing services for more than 140 medical practices, she focuses on practical, scalable improvements that enhance safety, efficiency, and patient outcomes. She has experience leading major initiatives in hypertension control, risk mitigation, EMR optimization, and innovative care models like 24/7 RN triage.

Samantha Burke, BS, CPXP

Director of Public Health & Education

Samantha Burke, CPXP, is a healthcare strategy and transformation leader with expertise in patient experience and ambulatory operations. Her work focuses on building scalable systems that strengthen healthcare delivery, improve the patient and workforce experience, and translate data and frontline insights into operational improvement.

Kelly Elliott, CSEP

Conference Manager

Kelly Elliott is NERUCA's Conference Manager, bringing over 20 years of event design and management experience to the role. A Certified Special Events Professional (CSEP), she has produced events across the globe, with a strong background spanning marketing, creative design, and logistics. Kelly leads the production of NERUCA's Annual Conference — overseeing everything from session programming and speaker communications to branding and sponsor strategy.

Get in touch

Questions about membership or a committee?

The staff can point you to the right committee, walk you through membership, or connect you with a board member in your state.